5 Content Marketing Ideas Worth Stealing | @jeffbullas

Via Scoop.itSocial-Business-Marketing

Content Marketing is about creating compelling, contagious content and sharing it freely on social networks and blogs.   It is about building a relationship with your prospects and customers that builds credibility and trust that turns propsects into buyers and customers into high value repeat buyers.   The initial goal is to obtain the buyers permission to receive that content whether it is a subscription via an opt-in email or a Facebook social opt-in ” like” that delivers information into the Facebook news and “Timeline” stream.   Creating content is time consuming and a creative challenge.
Via http://www.jeffbullas.com